Why the Make in India campaign is so exciting

The concept of Make in India campaign has been successful in India. The campaign was launched in September 2014 by the Modi government and the idea is to increase the production rate and the manufacturing share in GDP. Through the message of Make in India, the Prime Minister tells us that this is perhaps the only way to ensure the growth of the country – from being a developing country to a developed country. If you observe the developed countries, you can see that they all have a strong and consistently functioning manufacturing base of their own.
It is true that India practices agriculture on small scale, but that is not enough for development. Agriculture can cater to the requirements of only a small community, i.e. the farmer community. Millions of people in the country are jobless and searching for manufacturing jobs and they would like to enjoy their wages by working in industrialised sectors.

Measuring the success of Modi’s Make in India campaign

It is quite simple. If at the end of five years, the share of Indian GDP (in manufacturing and production) has grown considerably, then you can say that the Make in India campaign has been successful. Modi has set a target of doubling its export revenue to $900 billion by 2030. The success of the campaign also depends on this fact. If this looks like an unrealistic figure, then we can wait and watch on what is going to happen. If you want to check the progress of the campaign and see if it is going to be anywhere near its targeted GDP growth and planned export milestone at the end of Modi’s term, then it is worth checking the progress of the campaign every 3-4 months. It is also worth looking into the big ticket investment as well.

The chances of success of Make in India campaign

The current government run by Modi is bound to suffer through several challenges to make the campaign a success. The basic fact is this – it is not easy for a developing country to stand on its hind legs and resolve itself to have a strong marketing base without the support of the other leaders and the citizens of the country. Though several international companies are picking up on this, there is still a long way to go.

How social media helps in Make in India campaign

Social media has been a strong channel, acting as an advocate for the Make in India campaign ever since it was first launched. The campaign has already earned more than 3.4 million likes on Facebook alone. It is said that the Make in India campaign adds about one member every 3 seconds and this is a feat that has not yet been achieved by any other government organisation in the country. Private sectors, maybe, but never a government sector.

The growth of this campaign through the social media has been partly due to the efforts of Department of Industrial Policy and Promotion (DIPP). In Twitter too, the campaign has been tremendously successful with more than 3 lakh followers. On the very first day of the launch, the campaign was showcased on YouTube, winning more than 5.7 lakh views. The website www.makeinindia.com has also been hugely successful, and millions of people from all over the world have already accessed it.

Make in India campaign has been appealing to many young entrepreneurs who are looking forward to start their own companies in the country, signalling the success of the initiative by Modi.

A few initiatives that have invested in the campaign, or is likely to invest


Foxconn, a company that manufactures Apple iPhones is all set to start about 10-12 facilities in India, including data centres and factories. Earlier the company had started its programs in China, but faced various setbacks there that forced the company to choose India as its next base. The job market is going to see a positive surge, if such companies are going to be set up in India.


There has been a huge impact in the automobiles segment as well. Mercedes Benz, Renault, Volvo and BMW have already started their exploration in the country by starting the manufacturing plant of most of the components in India.


The Indian government recently made a deal with France on Rafale jets, and has brought in substantial investment for the country. There has been considerable development in the civil aviation department as well. Airbus is planning to restructure its organisation in the country. The highlight is that a US based firm, Pratt and Whitney is thinking of setting up facilities in India.


Hence it proves that there has been a change in each and every sector of the industry with more and more companies showing their interest in investing in the country. There is hope among the Indian citizens that the campaign will be a huge success and that the problem of unemployment would vanish forever.

Interesting links about the topic:

More about “MAKE IN INDIA” program
The Modi Effect
Is Modi’s ‘Make in India’ a success?

Pictures: Flickr.com/ Yogesh Mhatre/ Maryland GovPics/ Mark Eslick

The author: Reema Oamkumar is engaged as a thought leader at Software-Developer-India.com which is a part of the YUHIRO Group. YUHIRO is a German-Indian enterprise which provides programmers to IT companies, agencies and IT departments.

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