Why should you sell your software services in the USA?

Why should you sell your software services in the USA?

Selling software as a service, or SaaS, is about selling web-based software to your prospects and clients. It is different from selling any other product, and it is a long process. Among the many countries, the USA has the most SaaS companies. With two-thirds of the top 100 SaaS companies, Silicon Valley is a significant hub. It is home to many top enterprise SaaS businesses and products, including Google Workplace, HubSpot, etc.

And therefore, the country is one of the best places to sell your software services. There are many reasons to sell your software services in the USA, including the thriving SaaS market, many businesses using SaaS applications, and others. You can learn more about these reasons in the article.

Reasons why you should prefer the United States of America

Selling your product or service can take a long time if you are selling to a new market. It is because you will have to spend more time introducing your SaaS product and its value to potential customers. In the case of a country like the USA, you should first know the reasons why you should sell your software services there, which include:

• Booming SaaS market
• Wide SaaS adoption 
• Domination in various sectors
• Having Silicon Valley as the powerhouse
• Strategic collaborations
• A Well-established regulatory framework

1. Booming SaaS market

As mentioned earlier, the fact that the United States is a thriving SaaS market is one of the most substantial reasons to sell your services to the country. The industry has achieved unprecedented growth in recent years. SaaS is booming in the United States, with a projected value of $135.10 billion in 2023, driven by a compound annual growth rate (CAGR) of 5.49%. Both private and public investors in the country are encouraged to start companies, and you can sell your product quickly as the key markets show exponential growth.

2. Wide SaaS adoption 

The widespread adoption of SaaS has opened many opportunities for selling software services nationwide. SaaS applications are used in various industries, and many clients increasingly prefer automation over traditional manual processes and legacy software. Surveys show that 73% of companies in the United States use SaaS applications today, with 83% expected by 2023.

3. Domination in various sectors

Among the key SaaS markets like the UK, Canada, and Germany, the USA has excellent dominance in various sectors, including customer relationship management (CRM), human resources (HR), accounts and finances, and many others. The country holds a market share of 48.2% in collaboration tools, 44.9% in enterprise resource planning (ERP), and 33.5% in enterprise resource planning (ERP). So it is wise to choose the USA to sell your software services, as it offers a range of industries or sectors.

4. Having Silicon Valley as the powerhouse

The United States of America has a prominent tech hub in Silicon Valley, with many major SaaS enterprises such as Salesforce, Adobe, and Intuit bringing in money and encouraging innovation. You can find your niche companies among them and approach them to make your deal. So, there is no doubt that the country remains the best place to sell your software services.

5. Strategic collaborations

American SaaS companies can collaborate strategically with well-known tech titans like Microsoft, Amazon, and Google to exploit their platforms and distribution networks. Such strategic partnerships will significantly benefit your software services if they are sold to such companies so that you can grow. 

A fruitful partnership between SaaS businesses or organisations can result in substantial financial gains for both parties. By sharing or combining resources, working with another company can boost sales, reduce costs, and allow businesses to pursue larger contracts.

6. A well-established regulatory framework

For SaaS companies, the US’s well-established data privacy and security regulations ensure customer confidence and compliance. SaaS companies must comply with several regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Health Insurance Portability and Accountability Act (HIPAA). So, when you choose one of the companies from the USA, you don’t have to worry about security or data privacy as they have a robust and well-established regulatory framework.

So, software services can never be overlooked, as millions of people rely on SaaS tools every day. Choosing the right SaaS sales strategy is also important when you think of selling your services. Prior to doing so, be sure to select a SaaS sales model that is appropriate for your software’s needs, identify your target market, and develop a software value proposition. 

If you are thinking of selling your services outside your country, to countries like the USA, it is the best option. The reasons for that are mentioned here in the article. It includes the growth of the SaaS market, dominance in various sectors, security regulations, and many others. So, the USA leads the SaaS market compared to other countries out there. So make use of the information here in the article before deciding whether to choose the United States or any other country. 

Interesting Links:

The Secret to Selling Software Is Not Selling Software

More information about Software as a service

Pictures: Canva

The author: Sascha Thattil works at Software-Developer-India.com which is a part of the YUHIRO Group. YUHIRO is a German-Indian enterprise which provides programmers to IT companies, agencies and IT departments.