How we can help our clients to grow
A person or company with future vision can help businesses grow; and this can be done for long-term requirements too. There are companies who are given outsourcing jobs to help companies realize their long-term vision and attain growth. They provide effective solutions whereby their clients can obtain effective solutions to realize goals.
Companies need good advice on how to grow their business. You must be able to provide imaginative and pragmatic advice on how to enjoy long-term goals. The best advice to give them is to have a stable and strong infrastructure, combined with a clear growth strategy. Sometimes, the planning is so poor that they fail to grow their business.
Your client might approach you with the woe that his business is not growing as it used to be. Here are some reasons why it could be happening to him:
Your client’s products are priced too high
If your client has the option to lower his price, then make sure he does it. But to do this successfully for your client, you must have a thorough plan that would work. It should bring him profit at the end of the day. Your client would lose his business if he prices his products high in the beginning and then lower it. Lowering it later is pure evidence that his business is not successful and this is the impression his customers are going to get.
Not marketing properly
If your client does not have a good marketing strategy, then he will surely run into problems. Ineffective marketing will only doom a business to loss while spending money on a well-thought out marketing strategy would bring him success in the long run.
Not considering opportunities
If your client does not know how to make sure of opportunities within his business, then he might fail. He must recognize and grab opportunities that would promote success in his business.
Inability to make tough decisions – Your client might find it tough to make difficult decisions related to business; your company might be able to help him with that. There are difficult decisions regarding business that he might have to take everyday and if wrong decisions are made, it might take weeks and sometimes months to get back to normal functioning.
Not crunching the numbers
Your client must have regular feedback collected from field personnel; there are agencies that would do this for them. Just make sure your clients have proper interaction with their clients and customers so their needs are addressed.
Now, keeping these mistakes in mind, you can look at some strategies that would help your clients grow and achieve their long-term goals
Investing in safe bets
You must help your clients utilize leading infrastructure and help them to invest in safe bets. The performance drivers used by the company must align with the strategies that they have for long term. In order to indulge in safe bets, your clients can have leaders in all levels of business, both in non-managerial and managerial level.
Identifying the strategies that would bring the highest level of success
A business can only grow when they have customer focused growth strategies. So you need to identify your client’s core business by marking their products and services, channels, geographical boundaries and customers. Identify which all areas are likely to bring them profit and revenue. Find out if the client has the capability to enter a new market and if their products and services would appeal to customers. Additionally, providing an exceptional level of customer service would be tremendously helpful in growing their business.
Working with the clients closely to know what they need
You must be able to work closely with your clients to know and understand their unique requirements. Each client requirements are as diverse as their business so you must invest in training and good IT infrastructure if you are following their requirements to the letter. When you do that, you can grow your own client base and have a long-standing relationship with your clients.
Helping them to improve their business by good employee management
If employees are kept happy they would help in business growth, if not, they would leave the company or look for better prospects. If a company has to grow, it would need good and talented employees who focus on customer satisfaction. So employee retention is an important aspect for business growth. Motivate them through different flexible schemes and win their support. Help them make profitable organizational and management structure to conduct better business practices.
You can also help your clients grow by helping them introduce new product lines, helping them qualify for new product lines, teaching them the tricks to cut energy costs and power consumption, expansion to new markets and so on. The services that you provide must be affordable to your clients. Even if you are located away from where your client has his base you must be able to provide them with the know-how to run his business and grow successfully. There might be different problems hindering with expansion because your client needs to know his market well before making an entry for the first time. Additionally, he must have sufficient product knowledge and release quality products. You can also help your clients to innovate by helping them to introduce new management culture, improve their product processes, expand their product range, adopt new technologies and so on. Doing all these would help you grow your client’s business.
Pictures: Flickr.com/ Cardus/ David Amsler/ Marc/ Michael Cardus
The author: Reema Oamkumar is engaged as a thought leader at Software-Developer-India.com which is a part of the YUHIRO Group. YUHIRO is a German-Indian enterprise which provides programmers to IT companies, agencies and IT departments.