Why it is important to share the links of blog articles in different places

The idea of re-posting content after you have posted it in one is gaining traction these days. Even people who were strongly opposed to this have been succumbing to the trend and have adopted methods that would repost the same content in several websites at a time. Some people make subtle changes to the website, others repost it as it is. The article talks about why people publish the same blog (with or without changes) on multiple platforms and several forms of media.

Understanding the lifespan of a blog post

Once you start using multiple platforms to post your blogs, the content would be pushed across them very quickly. If the post is of good quality, engaging, thought-provoking and informative, it would be accepted and read by the concerned target segment. But the lifespan is very short. As you cannot keep sharing the same content for long periods. Hence, the lifespan of a blog post will always be short; you cannot say how many days or weeks, but with people having access through various forms of media, it is only understandable that the lifespan would be very short. Hence, you will have to keep coming up with fresh content and new ideas at least once or twice a week. Keeping the target segment in the loop is always important because once they lose the interest they will not be coming back.

Before we get into the crux of the article, let us examine internal linking SEO 2015

As you know by now, internal link building is the process by which blog owners would like to create links between posts to improve readability. The author would post any particularly relevant phrase in the article to another useful content he himself has written in the past. This is internal linking SEO that would help the bots to index your article. Having a couple of internal links or more in your websites should be leading to authoritative sites that engage the reader. But do not over do it because you might lose your ranking with Google.

What can kill your blog?

  • Despite the effort you make to promote your blog, there are certain things that could kill it.
  • Confusing headlines
  • Not building relevant internal links to generate SEO
  • Not drawing other people to be a part of your organization
  • Your URLs are so unwieldy that search engines cannot read them
  • Copying ideas from other bloggers even if it is relevant to your article
  • Failure to maintain a regular stream of blogs; have a blog once a week at least
  • Big chunks of paragraphs look drab and boring
  • Nothing new to offer, you are just keeping up the tirade; like old wine in new bottle kind of thing
  • Very poor social media presence
  • Not making it interesting enough to invite comments

Sharing blog posts is important, more than anything

So, at the long and short of it, here’s why you should publish posts in different platforms

  1. The more the word gets out the better the traffic

    If you are able to publish your post in a site that has good ranking and get considerable amount of visits, your post is also likely to get views, provided you have relevant, quality content. If your SEO strategy is good, it will attract more visits in the coming years. So – you get more traffic and that is the basic idea.

  2. Reach anyone, anywhere… no more time zone problems

    With internet, the boundaries between countries have been removed, with regard to communication. So once you post content, you can re-tweet it from time to time to hit multiple time zones.

  3. Generate positive participation

    People can either promote or kill your blog. So you must make the best use of the available resources to create a sense of ‘Linkerati’. Once you blog in several sites, you would be able to create communication with several people at one time and through that you would be able to reward them as well. This would also help in brand building.

  4. Get new followers

    It is as simple as that. When you publish your blog posts in several websites, you are getting new followers. Now, keep it running with fresh content from time to time, and you will eventually have a steady following. Good content will also have good readers, and even be relevant even after months of publishing.

  5. Search engines always rewards algorithmically

    There are websites that generate low quality links, and there are website that promote quality links. When you are able to generate quality links, it would be rewarded by search engines. All others would be marked as spam. So when you link to your resources make sure it is something both the readers and search engines will love. In the weighing balance of ‘quality versus spam’, you know where you lie.

  6. Reciprocating promotional efforts

    Once you post on other blogs, you can comment on the blogs written by others, or you can even link to them. You can ask other bloggers to mention you in their post as a favor. This is termed as ‘reciprocating promotional efforts by other bloggers’. And the result – high search engine ranking, better blog traffic and more subscribers.

  7. Social bookmarking

    When you publish in multiple websites, you can publish them on social bookmarking sites like StumpleUpon, Delcious and Digg. This would help you get more exposure. It is true that this trend is not as successful as it used to, but it certainly is something that works to a certain extent; hence, included at the last.

Interesting links about the topic:

Why should you repost the same content?
Importance of sharing blog links out to other websites

Pictures: Flickr.com/ GotCredit/ NOGRAN s.r.o./ McAdams/ Inkles

The author: Reema Oamkumar is engaged as a thought leader at Software-Developer-India.com which is a part of the YUHIRO Group. YUHIRO is a German-Indian enterprise which provides programmers to IT companies, agencies and IT departments.

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